Vitamix E310 vs Ninja BN701
Entry Vitamix vs Ninja’s big-pitcher blender.
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How this page was made: our picks are based on manufacturer specifications (product pages, manuals and spec sheets, all linked below) and aggregated owner reviews. We have not tested these products hands-on, and we do not publish invented test results, scores or star ratings. Read our methodology.
The Vitamix Explorian E310 and Ninja Professional Plus BN701 are two popular smoothie blenders. This page is based on manufacturer-published specifications and manuals plus aggregated owner reviews; we did not test the products ourselves.
Short answer
Choose the Vitamix for manual control, 10 speeds plus Pulse and a 5-year warranty. Choose the Ninja for a larger 72 oz pitcher, Auto-iQ presets and a lighter body.
Check Vitamix Explorian E310 price (opens in a new tab)Check Ninja Professional Plus BN701 price (opens in a new tab)
Vitamix Explorian E310 vs Ninja Professional Plus BN701: specs side by side
| Spec | Vitamix E310 | Ninja BN701 |
|---|---|---|
| Motor | 2 peak HP | 1,400 peak W |
| Container | 48 oz | 72 oz (64 oz max liquid) |
| Controls | 10 speeds plus Pulse | 4 manual + 3 Auto-iQ |
| Height | 18 in | 17.5 in |
| Weight | 10.5 lb | 8.1 lb |
| Warranty | 5-year full | 1-year limited |
Pros and cons
Vitamix Explorian E310: pros
- 5-year warranty
- Manual control
Vitamix Explorian E310: cons
- Smaller jar
- No presets
Ninja Professional Plus BN701: pros
- Bigger pitcher
- Presets
- Lighter
Ninja Professional Plus BN701: cons
- 1-year warranty
- No tamper included
Who should buy which
Warranty vs capacity.
Choose the Vitamix Explorian E310 if…
- You want long warranty
- You blend thick mixes
Choose the Ninja Professional Plus BN701 if…
- You blend for a family
- You want presets
How we compared
We compared manufacturer-published specifications. See how we research.
Frequently asked questions
Which has a longer warranty?
The Vitamix: 5 years vs 1.
Did you test it?
No. This page uses manufacturer specifications and aggregated owner reviews. See how we research.
Sources
Specifications were checked against the manufacturer pages, manuals and spec sheets below in October 2026. Makers revise specs and sell regional variants, so confirm the exact model number before you buy. We do not list prices because they change daily; use the retailer link to see the current price.
Keep reading
Vitamix Explorian E310 review
A shorter Vitamix with the same power rating and a smaller jar.
Read the comparison ReviewBlendersNinja Professional Plus with Auto-iQ (BN701) review
A budget full-size blender with one-touch programs and a big pitcher.
Read the comparison Head to headBlendersVitamix vs Ninja: 5200 vs Professional Plus BN701
A variable-speed classic with a 7-year warranty against a preset-driven Ninja with a bigger pitcher.
Read the comparison